March 17, 2023
How Authenticity and Relatability Make Business Owners More Appealing on Social Media
In recent years, social media has become an essential platform for businesses to promote their products and services, reach a wider audience, and connect with their customers. With the rise of social media, businesses have also discovered the importance of personal branding, which involves sharing their business stories, values, and vision to create a more authentic and relatable image for their brand. However, while brand accounts are an important aspect of social media marketing, many users prefer to follow business owners who share their personal stories.
So, why do social media users prefer to follow business owners over brand accounts? Here are a few reasons:
- Authenticity: Business owners who share their personal stories on social media come across as more authentic and genuine than brand accounts that only promote their products or services. Personal stories create a human connection between the business and the audience, making it easier for users to relate to the brand and its values.
- Relatability: Personal stories make business owners more relatable to their audience. By sharing their struggles, challenges, and successes, business owners can inspire and motivate their followers to pursue their own dreams and goals. This creates a sense of community and loyalty among the audience, which can translate into increased brand awareness and customer loyalty.
- Expertise: Business owners who share their personal stories can also establish themselves as experts in their industry. By sharing their experiences, knowledge, and insights, they can educate their followers on industry trends, best practices, and innovative ideas. This can help establish the business owner as a thought leader in their industry, which can lead to increased credibility and influence.
- Transparency: Personal stories also create a sense of transparency and honesty. By sharing their experiences and struggles, business owners can demonstrate that they are not perfect and that they are willing to be vulnerable with their audience. This can create a sense of trust between the business and the audience, which is essential for building a loyal customer base.
In conclusion, while brand accounts are an important aspect of social media marketing, personal branding is becoming increasingly important for businesses to connect with their audience on a deeper level. By sharing their personal stories, business owners can create a more authentic and relatable image for their brand, establish themselves as experts in their industry, and build a loyal customer base. So, if you’re a business owner, don’t be afraid to share your story on social media – it could be the key to unlocking your brand’s full potential.